Paid · Build it with guidance
The 10-Day Crash Course.
Design a spokesperson program you can stand behind — in 10 days, one email a day, 30 minutes at a time. Already have the Blueprint? This is where you build it.
How it works
Ten days. One program.
The Blueprint is the map; the Crash Course is the guided build. It walks you through all five steps — one practical task a day — until your spokesperson program is built. Do it yourself, at your own pace. No live sessions, no coaching calls.
- Paid DIY plan
- 10 emails · 10 days
- ~30 min/day
- Finished program by Day 10
Role & mandate clarity
Define who speaks, in what context, and on whose behalf.
Days 1–2
Map your spokesperson landscape
You’ll have: A full inventory of who speaks for your company today — on which topics, in which channels, and where the exposure really sits.
Define roles & mandates
You’ll have: Every spokesperson assigned a clear role — Executive, Expert, Functional, or Situational — with the authority and limits of each one written down.
Message activation
Turn approved positioning into framing spokespeople can actually use.
Days 3–4
Translate positioning into usable framing
You’ll have: Your approved messages rewritten as things a spokesperson can actually say out loud — not slideware nobody can repeat under pressure.
Set the say / don't-say boundaries
You’ll have: A working message library with clear guardrails per topic, so people know what's theirs to address and what isn't.
Pressure preparation
Build readiness for real-world exposure and scrutiny.
Days 5–6
Build your tough-question bank
You’ll have: The hardest questions each spokesperson will face, paired with framed, on-message responses they can adapt.
Prepare for high-pressure scenarios
You’ll have: A pressure-prep drill for crisis, scrutiny, and hostile settings — so readiness holds when it actually counts.
Readiness assessment
Apply shared criteria for when someone is ready.
Days 7–8
Define shared readiness criteria
You’ll have: A written standard for what “ready” means in your organisation — the same bar for everyone, defensible to leadership.
Run a readiness assessment
You’ll have: A readiness snapshot across your spokespeople: who's ready, who needs work, and exactly where the gaps are.
Repeat & scale
Run the same approach across teams and regions.
Days 9–10
Build your scale plan
You’ll have: A repeatable rollout for applying the same approach across teams and regions — without it routing through you each time.
Assemble your spokesperson program
You’ll have: A finished, one-page spokesperson program you can put in front of leadership and start running immediately.
Pricing
One course. One price. No subscription.
A launch price for the first cohort of Communications leaders. One-off payment, lifetime access.
10-Day Crash Course
Launch promoLaunch price — early access while we work with the first cohort. One-off payment.
- 10 daily lessons, each with a practical task
- Everything in the free Blueprint — built out with you
- A complete, board-ready spokesperson program by Day 10
- Lifetime access — work at your own pace
Secure checkout via Stripe. One-off payment, lifetime access.