The library

Resources for the people who carry the brand.

Guides on making the brand a system, setup guides for the AI tools your team writes with, and the resources for the humans who speak on the company’s behalf.

Understand

The brand, as a system.

What changes when guidelines become a living, machine-readable system — and what it means for the person who owns it.

Guide

What is a living brand system?

Why guidelines die as documents, and what changes when the brand becomes a structured system your people — and their AI tools — actually use.

Read the guide

Guide

AI brand governance, for humans

Governance doesn't mean reviewing more. It means moving the standard upstream — into the tools — and keeping the judgement calls human.

Read the guide

Guide

The verbal identity gap

Logo rules exist. The words never got the same treatment — and AI just made that gap expensive. What a structured verbal identity contains.

Read the guide

Guide

Why your AI writes off-brand

It isn't the model. Three reasons every AI draft sounds like a different company — and why longer prompts and more review won't fix them.

Read the guide

Glossary

The AI brand glossary

MCP, llms.txt, brand model, messaging house, banned phrases — the vocabulary of AI-era brand work, defined in plain language.

Browse the terms

Connect your tools

One URL per tool, once.

Step-by-step guides for connecting the tools your team already writes with to your published brand.

Connect guide

Connect Claude to your brand

Point Claude at your brand server once, and every draft it writes starts from your voice rules and boilerplates.

See the steps

Connect guide

Connect ChatGPT to your brand

The tool most of your company already drafts with, grounded in your actual brand model instead of a guess.

See the steps

Connect guide

Connect Cursor to your brand

UI copy, docs and error messages are brand too. Give the editor your product team lives in the same model as everyone else.

See the steps

New to the concept? The brand server, explained →

Prepare your people

The humans who speak for it.

A brand is also the people who represent it out loud. Stand-alone resources for preparing them — no app required.

Free guide

The Blueprint

The framework for structuring spokesperson readiness — the five steps, the four spokesperson roles, and a readiness standard you can adapt to your organisation. Yours free, delivered by email.

Get the Blueprint

Email course

The 10-Day Crash Course

Design a spokesperson program in 10 days — one email a day, 30 minutes at a time, one practical task each day. The guided do-it-yourself plan for comms leaders.

See the course

SPOKEPROS is the brand system this library plugs into — start free at app.spokepros.com.