The living brand system
Your brand, as a system every AI tool writes from.
The brand lives in a PDF nobody opens — and every AI draft proves it. SPOKEPROS imports it in minutes, publishes it at one URL, and connects it to the tools your team already writes with.
Free plan. No card. Import your brand in minutes.
The problem
As content gets cheaper, consistency gets more expensive.
More people create in your company's name every quarter — more channels, more decks, more AI drafts. The brand is meant to hold it together, and keeping it together all routes through you.
The guidelines nobody opens
The brand lives in a 60-page PDF or a Figma file. It was out of date a month after the rebrand, and nobody checks it before they ship.
AI made off-brand content infinite
Every team now drafts with AI — posts, decks, emails, one-pagers. It's fast, it's fluent, and none of it sounds like your company.
You are the review bottleneck
Every deck, post, and press line routes through you for a brand check. That doesn't scale, and it makes you the person who says no.
The verbal half was never written down
Logo rules exist. Tone, the messaging house, boilerplates, the phrases you never use — those live in your head, and they leave the room when you do.
Why now
Anyone can generate the content. Far fewer can hold a brand together.
AI made producing content effortless — for every team in your company, and every company you compete with. A well-made asset used to be an advantage. Now it's the baseline everyone starts from.
The words are commoditised.
A polished post, a tidy deck, a fluent email — all seconds away, for you and everyone you compete with. Content stopped being an edge the moment anyone could generate it.
Your brand is the filter.
What can't be generated is a company that sounds and looks like itself everywhere it shows up. Consistency is now the clearest signal separating you from the noise.
A document can't do that job.
A PDF can't answer a question, ground an AI draft, or stay current. The brand has to live as a structured system — one the people and the tools creating in your name actually use.
So SPOKEPROS puts the brand upstream — not a page people are meant to check, but a system their tools write from. On-brand at the source, before anything ships, not after you catch it.
Free brand scan
Is your brand agent-ready?
AI assistants already answer questions about your company — from whatever your website gives them. The scan reads your site the way they do: your machine-readable surface, plus an AI judgment of how clearly your positioning and voice come through.
of marketers struggle with off-brand AI content — even though 95% have brand guidelines.
Frontify, 2026
of marketers have already had an AI incident: off-brand, hallucinated, or pulled content.
IAB / Aymara, 2025
Paste your URL, get a score out of 100 — and the exact gaps an AI assistant hits when it tries to represent you.
No signup. About 60 seconds.
How it works
From dead document to living system, in four steps.
One loop: import your brand, structure it, publish it, and connect it to the tools your team already uses. Update it once — everyone works from the new version.
Import
Upload your brand PDF or paste your URL. AI extracts the system in minutes — you review, correct, and confirm. Nothing is published until you say so.
Structure
Visual and verbal identity, first-class and versioned: logos, colours, type — and the messaging house, tone, boilerplates, approved and banned phrases.
Publish
One clear public brand page at your URL. Share it with anyone — a new hire, an agency, a partner — and it's always the current version.
Connect
Your published brand becomes a server every AI tool plugs into. Claude, ChatGPT and Cursor read your voice rules, boilerplates and banned phrases directly — so your team's own tools write on-brand, at the source.
Free plan. No card. Import your brand in minutes.
The brand server
One endpoint. Every AI tool writes on-brand.
When you publish, your brand becomes a live server your team's AI tools connect to. Point Claude, ChatGPT or Cursor at it once, and every draft is grounded in your real brand model — your voice, your boilerplates, your banned phrases — not a generic guess.
https://app.spokepros.com/api/mcp/your-brandA standard Model Context Protocol server. Add it as a connector in the tools your team already writes with — no plugin to install, no copy-paste of guidelines.
- Claude
- ChatGPT
- Cursor
What it exposes
Brand overview
Name, tagline, positioning and messaging pillars with their proof points.
Voice rules
Voice traits with do/don't rules, tone by context, approved and banned phrases.
Boilerplates
Approved “about us” texts by length and language — used verbatim.
Visual rules
Colours, typography and logo variants with usage rules and asset URLs.
Full brand model
The complete brand system — visual and verbal — in a single call.
Prefer the open web? The same model is served as llms.txt and brand.json, so anything that reads a URL stays on-brand too. How to connect it →
Once it's live
Everything downstream feeds on the same model.
Import once and the rest follows. Generation, brand checks, performance analysis and governance all read the one structured model — so they never contradict each other, or you.
Draft on-brand, in the app
The Brand Assistant writes posts, emails and talking points from your model — grounded in your voice and pillars, never generic AI.
Score any draft, or a live URL
Paste a draft or point it at a page and get a brand score with specific fixes. The review that used to route through you, on demand.
Turn performance into brand insight
Upload your content performance and get analysis tied to your own pillars — what's landing, what's drifting, and why.
One current version, for everyone
Versioned history with what changed, owner / editor / viewer roles, and shareable links — so the brand stays current and controlled as it spreads.
A brand is also the people who speak for it. For that side, the Blueprint and Crash Course prepare your spokespeople — no app required.
Pricing
Start free. Upgrade when the team does.
The Free plan is a real plan — import your brand, publish your page, generate on-brand content. Paid tiers add room, not access.
Full plan details on the pricing page.
From the library
Resources for the people side of your brand.
A brand is also the people who speak for it. These stand-alone resources help you prepare them — no app required.
Put your brand somewhere people can actually use it.
Import your brand, publish it at one URL, and connect it to the tools your team already uses — so on-brand happens at the source, not on your desk.
Free plan. No card. Import your brand in minutes.