Spokesperson enablement for Communications leaders
From speaking to representing.
SPOKEPROS turns reactive, ad-hoc spokesperson support into a clear, defensible, scalable program — so you can equip everyone who speaks for your company without becoming the bottleneck.
Start with the 10-Day Crash Course — design a spokesperson program in 30 minutes a day.
The problem
As visibility grows, responsibility grows — but leverage does not.
More people speak for your company every quarter. The expectations on them keep rising. Yet the way they get prepared hasn't changed — and it all routes through you.
No shared definition of readiness
Every spokesperson is judged by a different, unwritten standard. Nobody can say with confidence who is actually ready to represent the company.
Reactive training under pressure
Preparation happens the night before the interview, the earnings call, the crisis. It's firefighting, and it doesn't compound.
Expectations vary by role and region
An executive, a subject-matter expert, and a regional lead each need something different — but there's no system that accounts for that.
Standards are hard to sustain
Whatever good practice exists lives in your head. It can't scale past you, and it erodes the moment you're not in the room.
What SPOKEPROS changes
An enablement layer — not another control mechanism.
SPOKEPROS strengthens the comms workflow you already run. It's a system, not a personality, and not a messaging-approval tool. It moves four things at once.
Preparation stops being a series of favours and becomes a repeatable system anyone can run.
Approved positioning turns into how people actually show up — under questions, under pressure, on the record.
More spokespeople get ready without more of your time. The standard travels; you don't have to.
Fewer surprises, fewer off-message moments — and spokespeople who land the message when it matters.
How it works · The course
Five steps to build your spokesperson program.
SPOKEPROS runs on one spine — five steps from speaking to representing. The 10-Day Crash Course walks you through all five, one practical task at a time, until the program is built. No live sessions, no coaching calls.
- 10 emails
- ~30 min/day
- Guided by the Blueprint
- Finished program by Day 10
Role & mandate clarity
Define who speaks, in what context, and on whose behalf.
Days 1–2
Map your spokesperson landscape
You’ll have: A full inventory of who speaks for your company today — on which topics, in which channels, and where the exposure really sits.
Define roles & mandates
You’ll have: Every spokesperson assigned a clear role — Executive, Expert, Functional, or Situational — with the authority and limits of each one written down.
Message activation
Turn approved positioning into framing spokespeople can actually use.
Days 3–4
Translate positioning into usable framing
You’ll have: Your approved messages rewritten as things a spokesperson can actually say out loud — not slideware nobody can repeat under pressure.
Set the say / don't-say boundaries
You’ll have: A working message library with clear guardrails per topic, so people know what's theirs to address and what isn't.
Pressure preparation
Build readiness for real-world exposure and scrutiny.
Days 5–6
Build your tough-question bank
You’ll have: The hardest questions each spokesperson will face, paired with framed, on-message responses they can adapt.
Prepare for high-pressure scenarios
You’ll have: A pressure-prep drill for crisis, scrutiny, and hostile settings — so readiness holds when it actually counts.
Readiness assessment
Apply shared criteria for when someone is ready.
Days 7–8
Define shared readiness criteria
You’ll have: A written standard for what “ready” means in your organisation — the same bar for everyone, defensible to leadership.
Run a readiness assessment
You’ll have: A readiness snapshot across your spokespeople: who's ready, who needs work, and exactly where the gaps are.
Repeat & scale
Run the same approach across teams and regions.
Days 9–10
Build your scale plan
You’ll have: A repeatable rollout for applying the same approach across teams and regions — without it routing through you each time.
Assemble your spokesperson program
You’ll have: A finished, one-page spokesperson program you can put in front of leadership and start running immediately.
Pricing
One course. One price. No subscription.
Founding price for early access while we work with the first cohort of Communications leaders.
10-Day Crash Course
Founding priceFounding (early-access) price. One-off payment.
- 10 daily lessons + practical tasks
- The SPOKEPROS Blueprint
- A complete spokesperson program by Day 10
- Lifetime access — work at your own pace
Join the list now — founding pricing is limited.
Stop being the bottleneck for everyone who speaks for your company.
Equip people properly before they represent you. Start the 10-Day Crash Course and design a spokesperson program you can stand behind.